Big data and business intelligence applied in the gastronomic sector
Keywords:
Big data, business intelligence, restaurants and the gastronomic sectorAbstract
"Big Data" refers to the handling and analysis of data sets of great volume, speed and variety, which exceed the capabilities of traditional processing and storage tools. These data sets range from structured data, like sales records, to unstructured data, like social media posts and media files. Business Intelligence (BI): Business Intelligence is a set of technologies, processes, and tools that enable organizations to collect, analyze, and present valuable information derived from business data. The fundamental objective of BI is to facilitate informed and strategic decision-making, by providing accurate insights and analysis on the performance and operation of the organization. Abstract: The foodservice industry can benefit greatly from big data and business intelligence. By analyzing data on customer preferences, sales trends and other key metrics, businesses can gain valuable insights into their operations and make data-driven decisions. For example, by analyzing data on which dishes are ordered most frequently, companies can optimize their menus to better meet customer demand. By analyzing data on customer behavior and preferences, companies can also tailor their marketing efforts to better reach their target audience.
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