Influence of social networks to support human talent management

Abstract

As a result of technological advancements, market globalization, and other scientific developments currently shaping humanity, higher education institutions are increasingly required to incorporate tools such as social media into their human talent management strategies. This approach aims to provide employees with platforms to share work responsibilities, engage in recreational activities, and manage administrative and academic processes—all with the goal of enhancing workplace performance. This research was therefore undertaken with the objective of analyzing the influence of social media on human talent management at the University of Los Andes (ULA), Dr. Pedro Rincón Gutiérrez Campus, and the Latin American University Network (ENLAUNIV). In San Cristóbal, Táchira State, there was a general sense of dissatisfaction regarding the limited use and application of social media, both in the educational/training context and in the management of the human resources working in those areas. The methodology used was quantitative, field-based, and non-experimental in universities, who were given a questionnaire consisting of 20 items with multiple-choice answers. The study concluded that there is a clear need for universities in the country to conduct in-depth assessments of their management practices in order to gather information that can serve as a basis for encouraging their employees to use ICTs to improve their work performance.